The University of Kentucky brand is more than the logo or wordmark or Pantone color; our brand encompasses our values and mission — what we stand for and in what we believe.
In alignment with the University of Kentucky's strategic plan, Marketing and Brand Strategy communicates the story of UK through a variety of platforms. The team works with colleges, campus groups, students, faculty, staff and alumni to contribute to the university’s reputation and its strong institutional image.
Every communication from the University of Kentucky contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. Our name stands as the sum of the institution’s many parts and embodies the authentic, recognizable essence of this institution.